FAMILY-OWNED · FLORIDA STATE CERTIFIED · SINCE 2015

A Family-Run Air Conditioning Company Serving Tampa Bay and Southwest Florida

Our shop is in Pinellas Park — one building, one set of crews, one price list. What we cover from it is the width of the state: Tampa Bay down one coast, Southwest Florida down the other, and ten counties in between.

The company

About TLS Air Conditioning

TLS Air Conditioning is a residential air conditioning contractor, and that is the whole of it. Repair when something stops working. Replacement when a system has reached the end of it. New installation for an addition or a house that never had central air. Maintenance twice a year, ductwork replacement and sealing, and ductless mini splits.

For homeowners, and only homeowners. No commercial buildings, no rooftop units, no restaurants — a deliberate limit rather than a gap, because a company doing both is scheduling your no-cool call against a commercial contract, and you will not win that.

Everyone who arrives at your home works here. We do not subcontract any part of any job, which is why the person who installed your system is still the person accountable for it three years later.

The TLS Air Conditioning team outside the Pinellas Park shop with the company vans
  • 151Communities, Tarpon Springs to Naples
  • 10Florida counties, both coasts
  • 150 hrsTechnician training a year
  • 1Shop, one price list everywhere
What we stand for

Our Story, Our Mission, Our Vision, Our Goal

Four short answers, because a company should be able to say what it is for without a page of adjectives.

We started with ductless, which is backwards

Almost every contractor starts with central systems and adds a mini split page later. We went the other way. You cannot install a three-head ductless system by eyeballing square footage — it forces you to calculate the load room by room, or the customer calls you back. We did that for years before our first central changeout, so by the time we moved into central work, calculating loads properly was not a best practice we had read about. It was the only way we knew how to do the job.

Make the honest version of this trade the normal one

Size the system by calculation instead of by the tonnage on the old unit. Pull the permit. Put the model numbers and the AHRI match on the quote. Give the price in writing and do not move it. None of that is remarkable — it is just the job done properly, and the fact that it reads as a differentiator is the actual problem with this industry.

Stay the company you can still get on the phone

Good Florida contractors get bought by investment groups or join franchise networks. The name stays on the truck; what changes is who decides how your problem gets fixed. We intend to keep growing without that happening — big enough to answer at 2am in August, small enough that the decision still reaches an owner the same day.

A house that feels right, not just a thermostat that reads 74

Florida’s air conditioning problem is moisture, not heat. An oversized system cools fast, shuts off early and leaves the house cold and clammy. Our goal on every job is the one thing a homeowner actually notices — long, steady cycles that pull the humidity out — and every guarantee we have written down exists to make that our risk rather than yours.

Who you are dealing with

The People Behind TLS Air Conditioning

Three names worth knowing before you call, because these are the people who will actually pick up, look at your system, and decide what happens if something goes wrong.

Seth Hoerig, founder and owner of TLS Air Conditioning
Seth Hoerig
Founder & Owner
Runs the business. When something goes wrong on your job, the decision about how to fix it reaches him the same day — there is no regional manager in between.
Thomas Hoerig, co-founder of TLS Air Conditioning
Thomas Hoerig
Co-Founder
The air conditioning expert, and the one the technicians call when a system is doing something that does not make sense. Most likely to be the person who looks at yours.
Courtney, office manager at TLS Air Conditioning
Courtney
Office Manager
Answers the phone during business hours. Can book a technician while you are still on the call — she does not have to ask anyone first.

Behind the three of them the company is twenty-five people: installers, service technicians and the people who schedule them. Not contractors. Not a crew hired by the job. Employee technicians, every one background checked, live scanned and drug tested before they are issued a van.

Ownership

Nobody Bought Us, and Nobody Licensed Us

There is a particular thing that happens to good air conditioning companies in Florida, and it is worth understanding before you choose one.

A local contractor builds a reputation over fifteen or twenty years, and then it gets bought — by an investment group, or by a larger contractor, or it joins a franchise network. The name usually stays on the trucks and the phone number usually stays the same. What changes is the structure behind it: who the technician reports to, and who decides what happens when a job goes wrong.

Some of the best-known air conditioning names in this market are owned by investment groups; others are franchise networks where a local owner licenses the brand and the operating playbook. None of that is hidden and none of it is illegal — it is simply how a large part of this industry now works, and most homeowners calling for a quote have no idea which kind of company they are calling. It is worth asking.

TLS is not any of those. It is bigger than it was — twenty-five people instead of two, two metro areas instead of one — but nobody bought it, nobody licensed it, and there is no regional manager with a quota.

What that means in practice is narrow but real: when something goes wrong on your job, the decision about how to fix it is made by someone whose name is on the company. There is no policy to defer to. That is the entire argument, and it is the reason our seven written guarantees are written the way they are.
How we learned the job

What We Started With, and What We Do Now

We started as a ductless mini split company. That is backwards from almost everyone else in this trade, and it turned out to matter more than we expected.

You cannot install a three-head ductless system by eyeballing square footage. Each head serves a different room with a different orientation, a different window area and a different heat gain, and if you guess, one room freezes while another never gets comfortable. Ductless forces you to calculate the load room by room, every time, or the system does not work and the customer calls you back.

We did that for years before we did our first central changeout. By the time we moved into central work, calculating loads properly was not a best practice we had read about — it was the only way we knew how to do the job.

That discipline is still how we size every system we install. We run a Manual J load calculation on every replacement rather than reading the tonnage off the old unit, and we measure static pressure on every service call, because a correctly sized system on restricted airflow will still disappoint you.

Today we do complete residential air conditioning: repair, installation, replacement, maintenance, and ductwork replacement and sealing, across all major brands. We also still do ductless, properly, and that combination gives us an answer nobody who only does central systems can give.

When a homeowner tells us one room never cools, a central-only shop has exactly one option — sell a bigger system, or rebuild the ductwork. Because we do both, we can look at the room and tell you when the honest fix is a single ductless head for a fraction of the cost. Sometimes it is. We would rather say so.
Service area

Where We Work

Ten Florida counties, one shop, one price list.

Pinellas Park HQ at 6210 44th St N, and 151 communities from Tarpon Springs to Naples. We do not have branch offices in Fort Myers or Sarasota and we are not going to pretend otherwise, because you can see a company’s real address on its license and you should be able to trust what a website tells you. What you get instead is one set of crews, one set of standards and one price list on both coasts — which is not true of a franchise network, where the company in your town and the company in the next town are different businesses with different pricing.

  • Pinellas County, FL
  • Hillsborough County, FL
  • Pasco County, FL
  • Hernando County, FL
  • Manatee County, FL
  • Sarasota County, FL
  • Charlotte County, FL
  • Lee County, FL
  • Collier County, FL
  • DeSoto County, FL

If you are a snowbird, or your house sits vacant from May to October, tell us when you call. A vacant home has a different humidity problem than one that is lived in year-round, and it needs a different setup — that is a conversation worth having before the system is chosen, not after. Our service areas →

Method

How We Size a System

Right-sizing is the whole job. We calculate the load; we do not read the tonnage off the old unit.

A Manual J load calculation accounts for square footage, ceiling height, insulation levels, window area and orientation, solar gain, and how many people actually live in the house. Then Manual S selects the equipment against that calculated load using the manufacturer’s own performance data. Manual J tells us the load; Manual S tells us what to buy. Most contractors conflate the two, and several skip both.

This is not optional in Florida. The Florida Building Code — Energy Conservation, 8th Edition, Section R403.7 requires that equipment be sized in accordance with ACCA Manual S based on loads calculated in accordance with ACCA Manual J, and it specifically prohibits adding designer safety factors or padding for future expansion. Sizing a system by rule of thumb and rounding up is not a shortcut here. It is a code violation.

The reason the code says that is humidity. An oversized air conditioner cools the air to the thermostat setpoint quickly and then shuts off before it has run long enough to pull the moisture out. The house hits 74 degrees and still feels clammy, and the homeowner turns the thermostat down, which does not help, because the problem was never temperature. In Florida, sizing a system correctly is humidity control — the two are the same job.

We also measure static pressure on every call. It is a five-minute check that tells us whether your ductwork can actually move the air the equipment is designed to move, and it is the difference between diagnosing a system and guessing at it. How we size a system →

Credentials

Licensed, Insured and Permitted

License CAC1822364. Florida State Certified, licensed and insured — workers’ compensation and general liability insurance both carried, and we will show you the certificates without being asked.

Hiring is where this starts. Every technician is background checked, live scanned and drug tested before they are issued a van, and our employee technicians complete 150 hours of technician training a year after that.

Certified is worth a sentence of explanation, because the two categories are not the same. A certified air conditioning contractor may work anywhere in Florida. A registered contractor may only work in the jurisdiction that qualified them. We are certified, which is why one company can serve Pinellas and Lee County out of the same building.

We pull the changeout permit for every system replacement and we attend the final inspection. That is not a courtesy — a permit is required for a residential changeout in Florida, and the detail varies county by county but the requirement does not. Skipping it causes a problem that arrives later: an unpermitted system shows up during a home inspection when you sell, and it is the kind of thing that turns a smooth closing into a negotiation.

Fla. Stat. § 489.128
A contract entered into by an unlicensed contractor is unenforceable in law or equity by that contractor — they cannot enforce the contract and they cannot file a construction lien.
Fla. Stat. § 489.126(2)
A contractor who takes more than 10% of the contract price up front must apply for permits within 30 days and start work within 90 days of those permits being issued.

How to check our license yourself

Thirty seconds, and you should do it for every contractor you are considering.

  1. Go to myfloridalicense.com/wl11.asp
  2. Search by license number: CAC1822364
  3. Confirm the status reads Current, Active and check the qualifying agent’s name

More on our license and insurance →

Risk removed

What We Guarantee

Seven guarantees, in writing, with the terms available before you sign.

Totally Happy
A full year to live with your new system. If you are not happy and we cannot make it right, we remove it and refund the full purchase price you paid us.
No Lemon
If any two components fail in the first five years, we replace the entire system — not just the outdoor unit.

The other five cover the price not moving after you have agreed it, workmanship, cleanliness, room-by-room comfort, and matching any licensed competitor’s quote on the same equipment. Read all seven guarantees in full →  Our maintenance plan →

What our customers say

Real Google reviews, word for word, under the reviewer’s own name. We have not edited them or picked them by star rating.

★★★★★
“Speaking with both office staff and installers throughout the whole process was very easy. Everyone was nice, and although a small mistake was made during this time, everyone was so apologetic and fixed the issue right away. They did an amazing job, cleaned up afterwards, very professional and again the office staff was friendly.”
Shana JacksonGoogle review
★★★★★
“Great people to work with. Did a good job and left the place clean. Would highly recommend them to others.”
Elizabeth R. HowlettGoogle review
★★★★★
“Arrived on time, very thorough, cleanup after — great job.”
Neil BirksGoogle review

Our customer reviews →

Talk to Us

Call 941-269-3433. During business hours you will get Courtney, not a call center, and she can put a technician on your calendar while you are still on the phone. Monday to Friday, 8:00am to 5:00pm. Emergency service 24 hours a day, answered by a TLS employee.

TLS Air Conditioning · License CAC1822364 · 6210 44th St N, Pinellas Park, FL 33781

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